Reduce, Reuse, Recycle is a novelty concept from the 1990’s.
The waste hierarchy refers to the 3Rs of reduce, reuse and recycle, which classify waste management strategies according to their desirability. The 3Rs are meant to be a hierarchy, in order of importance.

The waste hierarchy has taken many forms over the past decade, but the basic concept has remained the cornerstone of most waste minimisation strategies. The aim of the waste hierarchy is to extract the maximum practical benefits from products and to generate the minimum amount of waste.

Chicken John would like to spread a message of re-purposing. Taking items that are broken, worn or old and putting in a little elbow grease to make them working and new again. The bus (above) is a prime example. It was re-purposed to take people on fun excursions to film showings, festivals and art shows.

What are you capable of re-purposing?